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NEW: UV printing on our synthetic labels
Ultraviolet technology is becoming more and more widespread. Our new security papers all contain UV ink that is invisible to the naked eye. And for good reason, it’s an elegant security that’s difficult to replicate. But papers are not the only products that can have this security. Since the end of October 2021, SBE Direct also offers the option of invisible UV ink printing on some of our synthetic labels.
RFID in the fashion industry: from inventory accuracy to the Digital Product Passport
RFID in the fashion industry has moved from tech gadget to operational backbone. The Inditex group Zara, Pull & Bear, Massimo Dutti, Bershka, Stradivarius, Oysho has made it one of the engines of its inventory accuracy, now above 95% across more than 2,000 stores. But the stakes have shifted: since 19 July 2026, European regulation has demanded item-level traceability, turning RFID into a compliance obligation as much as a performance lever.
Communication: which print medium to choose?
In addition to digital communication, it is important to consider print media to optimise communication with your target. Posters, flyers, badges, stickers are still widely used in marketing strategies to communicate on events, news, promotions... In this article, we give you some advice on how to make a success of your print communication media.
The added value of custom stickers for companies
Customised stickers are used by many companies to develop their physical communication. This flexible and adhesive advertising medium allows you to promote your brand to customers and partners thanks to their personalisation with your brand image. In this article, we detail the advantages of using this type of support.
How to use custom stickers for your marketing?
Would you like to adopt an effective and inexpensive way to integrate your marketing campaign? Then adopt the promotional sticker, fully customisable to increase your brand awareness. This communication medium can have a very good return on investment by bringing you new customers at a very economical cost. Here, we will share with you some marketing actions using this advertising medium.
How to make your company badges successful?
As seen in previous articles, company badges are used to identify people, control access and promote your company. In order for your badges to fulfil these 3 purposes, it is essential to respect some pre-requisites. Here are a few tips on how to make good looking and effective access badges.
Secure your products in shop with security labels
Tools, smartphones, alcohol, razor blades, jewellery and make-up are the products most coveted by thieves because of their high added value. Theft is a scourge for supermarkets and specialist retailers. It accounts for nearly 80% of "shrinkage", which represents all the goods that go missing, including stock management errors, supplier errors, breakage and waste. In Europe, France is one of the countries most affected by shrinkage with 6.5 billion euros lost, including more than 468 million euros for specialised distribution. It is mainly due to external/shoplifting (43%), internal/employee fraud (24%), suppliers (17.5%), then internal errors/administrative losses (16%). (source: 22/10/20, Stackr). To counter theft, it is therefore essential to invest in effective and reliable means such as anti-theft security labels. In this article, you will learn about the different types of anti-theft labels and their advantages.
Safe Locks: The 4 Types and How to Choose the Right Security Level
Safe locks come in four technologies: key, mechanical combination, electronic and biometric. The right choice depends on the number of users, the value to insure and the need to trace access. The lock drives the safe's certification (EN 1300 for the lock, EN 1143-1 for the safe), and therefore your insurer's payout ceiling. This guide compares the four types, explains A2P certification and guides you sector by sector.
Why buy a small safe?
The safe allows you to store valuables, money, confidential documents in a company, in a hotel when travelling or even at home without opening a bank safe or making a file. In recent years, we have seen a significant increase in sales of small safes. France is one of the pioneers in this field, followed by its European neighbours. For example, sales of French personal safes have increased by more than 20%. Today, no fewer than 45,000 French households are equipped with them.
Identification wristbands for hotels and hospitality: the complete 2026 guide to managing access, offers and security
Hotels, holiday clubs, all-inclusive resorts, VIP restaurants, spas: access and offer management has become the critical point of hospitality in 2026. The identification wristband answers it in a single object — 6 families (tyvek, vinyl, silicone, fabric, thermal, RFID), 5 verticals, ROI achieved in under a season for resorts switching to RFID cashless. Our complete guide explains how to choose the right material, how to deploy an RFID room-key + cashless wristband and how to integrate wristbands, staff badges, room cards and readers into a coherent ecosystem. Essential reading for hotel directors, F&B managers, resort operators and hospitality integrators.
The ISO 7010 standard: unified safety signals on a European scale
In recent years, the term "iso standard" has tended to emerge, particularly in relation to ISO 9001. ISO standards are diverse and varied and cover a wide range of standardised concepts to protect users by conforming manufacturers to strict restrictions on manufacture and use. Due to globalisation, the ISO organisation wishes to standardise and unify rules to ensure safety.
Which bracelet to choose for an event?
Fairs, meetings, seminars, festivals... Whatever the nature of the event, wristbands are a simple, affordable and effective way to communicate about your event and control access more easily. Discover in this article the advantages of our event wristbands available in different materials.
How to avoid fraud with a security label?
The number of business thefts has been on the rise in recent years. It is therefore essential to protect your business assets. Security labels are an effective and inexpensive way to authenticate your equipment and avoid any risk of theft, counterfeiting or fraud.
Security: an essential point for the organisation of an event
Organising an event is not an easy task, it is essential to define the retroplanning with the different stages well in advance. Among the different points to anticipate we find security, a mandatory element for the success of an event. In this article, we present you with the different security solutions that comply with legal requirements.
Laptop security cable: how it works, installation and buying guide
A laptop security cable connects the laptop to a fixed anchor via the built-in security slot (Kensington T-Bar or Noble Wedge port). Locked by key, combination, or Safe-Tech push-to-lock, it visually deters opportunistic thefts, which account for the vast majority of workplace claims. This guide covers the mechanism, port standards, three-step installation, a use-case comparison (fixed desk, mobile staff, IT training room, AV gear, MacBook), and common mistakes to avoid. At SBE Direct, 900,000 devices installed over 30 years show a 96% reduction in observed thefts on equipped fleets.
RFID textile labels: understanding, choosing and deploying traceability in ready-to-wear
Textile RFID labels are identification carriers built around a microchip and a radio antenna, sewn, heat sealed or attached to a garment, storing a unique identifier (EPC) that can be read at distance with no contact and no line of sight. This guide covers their construction, how they work and how they differ from barcodes and conventional EAS tags, then compares the available formats (heat seal, sew in, woven, adhesive, hangtag) and the HF, UHF and NFC frequencies by use case. It also details the measured benefits for apparel retail (inventory accuracy, replenishment, shrinkage control), field use cases from leading brands, combined RFID + EAS protection, selection criteria and the printer, reader and software ecosystem required to deploy.
What is the purpose of a company badge?
Companies are optimising the security of their employees, premises and equipment by adopting effective devices such as badges. The badge is increasingly used and in some cases is even mandatory. This PVC access card has 3 main uses, allowing the security of goods and people within the premises.
How to create a useful, relevant textile label
A well-designed textile label meets regulations and helps the user. Mandatory information (composition, language, fixing), recommended details (size, origin, care), ISO 3758 symbols, sew-on or iron-on types and creation steps: this guide helps you create a compliant, long-lasting label, right through to the RFID option for traceability.
Why use label printing software?
Using a label printing software such as BarTender is now a strategic lever for companies seeking to structure their labeling processes, secure their operational flows, and meet specific requirements related to their industry. Labeling plays a central role in the supply chain, regulatory compliance, and day-to-day operational management. At SBE Direct, we support professionals in selecting a professional label printing solution capable of meeting the needs of both SMEs and industrial environments. BarTender stands out as a professional labeling software recognized for its reliability, flexibility, and compatibility with a wide range of management systems.
The badge holder, an essential protection for your badges
The identification of people is essential in most companies and essential to attend events (trade shows, conferences, concerts...). Badges are therefore the solution adopted by companies to control the access of their employees and visitors. In order to simplify this process and make it easier to wear the badge, the badge holder is recommended to protect them over time.
Which badge reader should you choose to control access to your premises ?
For several years now, the technologies concerning badge readers and badges have been constantly evolving. The first trend was mainly magnetic stripe readers, but this is a limited method of storing data. Over time, the technologies have improved with RFID badge readers entering the market. Today, adding an access control system to your premises is a must to protect your premises, your employees, your sensitive information... Installingg a badge reader allows you to save time by quickly identifying your employees, controlling access to people from outside your company, managing computer access authorisation etc. SBE Direct offers a complete range of badge readers for all types of businesses and applications. In this article, we will answer all your questions about badge readers.
How to choose the right ink ribbon for quality labeling?
Choosing to print in-house saves a considerable amount of time and can, in some cases, be an economic gain. Printing labels with variable information within a company is extremely important, especially for barcode labels that need to be readable by scanners and have a long shelf life. But this implies certain risks of misprints caused by many printing components that can have big consequences. In particular, when printing barcodes where a bad print will lead to an inability to read and track the product. To avoid the risks, you need to understand the printing components (label printer, ink ribbons and label rolls) and choose them carefully. SBE is here to guide you in your choice of ink ribbons.
Professional adhesive labels: print them yourself or have them printed?
Adhesive labels can have many roles in a company: they can help identify a product for inventory and logistics identification, but labels can also have a communicative purpose, to convey a brand image. In any field, labels are a wise choice to inventory or communicate. You have two options: you can print your own custom product labels with the information, codes, numbers and logos you want, or you can hire a label professional. What to choose between producing your own labels and using a professional? In this article, we will help you to choose between these two options as well as explain you how to choose these rolls of labels for a printing at home, in your premises.
Label rolls: essential consumable for printing with a label printer
After reading the article on "choosing between do-it-yourself or professional label printing", I decided to choose do-it-yourself printing. But that’s not all, you must first choose your label printer, for that I recommend you to read the following two articles: - The 4 questions to ask yourself before buying a barcode label printer - How to choose the best label printer ? These articles will help you choose the label printer best suited to your needs, so that you can save time on printing your barcode labels, for example. You can then create custom labels according to your needs. Now that you know the printer you want, you need to find the essential consumable: the label rolls.
How to optimize stock management with a barcode scanner ?
Inventory management is nowadays one of the major concerns of company managers. Indeed, it must be optimized to allow the traceability of products and thus increase the profitability of the company and its reputation with its customers. SBE offers several models of barcode scanners that will help you save time during your inventories thanks to their fast and reliable data reading and their ease of use.
The mobile charging cart, simple and secure management of laptops and tablets
Digital tools are increasingly used in companies as well as in schools. However, computer rooms are becoming obsolete with old PCs and are less and less used because of technical, pedagogical and organisational obstacles. This is why schools are investing in state-of-the-art equipment such as laptops and tablets. Access to these tools must be controlled and secured to avoid any risk of loss or theft. SBE offers you the solution with two laptops charging stations, made in Sweden, suitable for storing and charging laptops and tablets. These mobile classrooms ensure the security of electronic devices in companies and public institutions such as schools.