The Company

Who Are We?

For over 30 years, we have been designing concrete, sustainable identification and security solutions tailored to your real-world needs...

For over 30 years, we have been designing concrete, sustainable identification and security solutions tailored to your real-world needs: security, identification, inventory. Every day, our teams work alongside you with dedication and proximity. Our business is traceability.

But our strength does not lie solely in our products: it is in the history, mission, and technological commitment that have brought us to where we are today. Our added value is you, it is us, it is people. These foundations—our journey, our vision of the business, our corporate culture—have enabled us to protect more than 5 million assets and support each client in their transformation.

We invite you to meet the people who, every day, bring these commitments to life.

SBE Direct, Your Partner in Traceability and Security

Created with the ambition of transforming asset identification, SBE Direct has grown to become a recognized leader in security and traceability management. Backed by strategic partnerships and collaborations with leading players, we have built strong relationships based on innovation and reliability.

Today, we are committed to standing alongside our clients to face tomorrow’s challenges, providing them with reliable, sustainable, and scalable solutions. We are by your side. Major players in industry, public services, and finance trust us to help them anticipate and meet future challenges with tailor-made, innovative, and scalable solutions.

Traceability. Security. Efficiency. Everything you need to master your strategic challenges and accelerate your performance. Protect, track, manage: we are here to make your life easier.

Votre dévoué
Philippe Escoffier-Gentile
PDG, Fondateur

Our Story - SBE: 360° Expertise Since 1992

Over 120,000 references: labels, badges, RFID solutions, IT device security, seals, industrial visuals, consumables… Identify and protect your assets and equipment with complete peace of mind. Beyond products, we develop tailor-made solutions that combine printing, RFID technology, business software, and industry expertise to meet the specific requirements of each client.

1992

Creation of SBE

Creation of the company SBE. SBE’s mission: to protect against theft and identify IT equipment for large companies. A mission that started with a simple yet essential idea: combine effective anti-theft protection with powerful marking. This led to 3 patents and our very first product, the “SBE Tamper-Proof Plate,” still available today.

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1995

First Catalog

Launch of SBE’s first catalog, presenting its first IT identification and security solutions for businesses. A great success that ensured the company’s long-term growth.

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1999

Arrival on the Web

Registration of the domain name sbedirect.com and launch of the first version of the SBE website — not yet e-commerce. It would take another 5 years before the internet developed enough to start selling our products online.

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2010

Diversification

Our expertise grew, as did our product range: SBE expanded from asset identification and security to people identification and security. A wide range of inventory and security labels, seals, anti-theft solutions, and ID badges was introduced to meet the growing needs of companies and public institutions. Each innovation has been guided by one conviction: security and identification go hand in hand.

2022

Digital Shift

End of the printed SBE Direct catalog — the 34th edition. Time had come to save paper and make a full digital transition. Launch of the 5th version of the SBE Direct e-commerce website, more dynamic and much more visible on search engines. The SBE team grew, moving from our Paris 8th district offices to beautiful new premises in a modern building in Paris La Défense.

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2025

RFID Milestone

16,000 clients. 5 million assets protected. 15 million labels applied. SBE, the trusted partner of companies and institutions that leave nothing to chance. Our strength? Total mastery of the product, since we develop and customize most of our solutions. Intense work on creating new RFID-based inventory solutions and launch of the new (6th) version of the SBE Direct website, more solution-focused and tailored to key accounts.

Mission, Vision, Values

Our Mission

Supporting our partners in their security and technological transformation by providing innovative, tailor-made solutions that optimize asset management and strengthen process security. We build solutions that anticipate tomorrow’s needs, placing collaboration at the heart of our approach.

Our Vision

Transforming the security and traceability experience of assets and people on a global scale by integrating sustainable solutions that address the societal and environmental challenges of our time. We aspire to create an ecosystem where innovation, efficiency, and responsibility come together to build a safer and more conscious future.

Our Values

Customer Satisfaction Above All

Customer satisfaction is at the heart of our mission. We foster a partnership-based relationship built on trust and attentive listening, in order to always provide solutions that address the specific challenges of each company.

Quality and Industry Expertise

Backed by our expertise, we deliver solutions that combine quality, precision, and efficiency. Our years of experience enable us to understand our clients’ specific challenges and address them with tailored, high-performance solutions.

Responsible Innovation

We put innovation at the service of our clients by developing solutions that combine cutting-edge technology with social responsibility, addressing tomorrow’s challenges with environmentally friendly solutions.

Proximity and Responsiveness

We are available, attentive, and ready to meet our clients’ needs with a flexible and responsive approach. Our teams are committed with energy and professionalism to ensuring flawless service… always with a smile!

Passion and Sincerity

At SBE Direct, we do things right — and we do them with passion. We strive to communicate with sincerity, creating an open and authentic relationship with our partners and collaborators.

Drive and Human Focus

Our young and committed team brings a positive dynamic that makes SBE Direct much more than just a company. People are at the heart of our culture, and this approach shapes the spirit of our organization and enables us to build lasting relationships with our partners.

Behind the Scenes at SBE Direct: 6 Divisions, 1 Same Standard of Excellence

Behind every solution, every product, every innovation, there is a team in action. Marketing, product, web development, sales: 6 complementary divisions working hand in hand to create secure tools tailored to your real-world challenges.

Marketing

Strengthening brand image and e-reputation through high-quality product content and polished visuals, regular updates of online information, and a targeted SEO strategy.

Web DEV

Technical management and continuous improvement of the website, mobile application, and IT infrastructures, ensuring system maintenance and security, as well as adaptation to internal and client needs.

Products

Market analysis, coordination with suppliers, and monitoring of development phases. Responsible for ensuring product consistency, deadlines, costs, and quality.

Sales

Gestion des relations clients et administration des ventes, avec un suivi rigoureux des commandes et des projets. De la prise de commande à la livraison, chaque étape est accompagnée d’un service personnalisé, afin de garantir la satisfaction et la fidélisation de nos clients.

Sales Administration

Administrative and logistical management of sales, including the processing of quotes, orders, and invoices. Coordination of product preparation and shipping, with continuous monitoring of process compliance to ensure customer satisfaction.

Accounting

Financial and accounting management of the company. Responsible for processing customer and supplier invoices, monitoring payments, managing cash flow, and ensuring compliance with tax and legal obligations.

Our Certified Partners

To amplify our positive impact, SBE Direct is actively engaged in a network of strategic partnerships with key players who share our values and our commitment to a sustainable economy.

We understand that reliability and precision are crucial to your business. To ensure flawless service, SBE Direct has established strategic collaborations with global leaders in transportation, all recognized for their ISO certifications and their dedication to operational excellence.

Promotion of Products Manufactured in France and Europe

We place particular emphasis on locally manufactured products, fully aware of the many advantages they bring. Choosing a French supplier means:

Reducing transport-related CO₂ emissions by up to 80%.
Gaining agility through faster deliveries and direct communication.
Benefiting from reliable restocking within 48 hours.
Supporting the local economy and regional employment.
Ensuring compliance with strict social and environmental standards.

This preference for short supply chains is fully aligned with our vision of a more resilient economy, less dependent on global supply chains whose fragility has been revealed by recent crises.

Our ambition is clear: to make SBE Direct a committed, innovative and responsible company, supporting our B2B clients towards a more sustainable future.

SBE, your trusted partner

At SBE Direct, we firmly believe that our clients’ success is closely tied to our ability to remain ethical, transparent, and responsible. These values are embodied by every member of our team and are present at every stage of our interactions. For us, supporting leading partners means delivering solutions where ethics and operational excellence come together.